Colorado Tourism : Rebrand

branding & identity

2015

We all look at Colorado in different ways whether it be for the mountains, the winter sports, or just the community and progression that's been growing here. I wanted to rebrand the Colorado tourism identity to show that Colorado is about discovering who you are and what you want to be. We are known as Colorful Colorado so I wanted to promote the tagline "Discover your colors" whether that be in sports, health, or creativity. Colorado can offer so much to so many.